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Cross-Site GA4/GTM Architecture & Urgent Video Analytics

Ben Shapiro

The challenge

Across 15-20 subdomain sites the client needed the right GTM/GA4 account architecture, cross-domain Google Ads conversion tracking from ad to course signup, and per-site reporting - plus a separate, urgent video-analytics build due Monday.

The solution

Advised the correct container/property structure, implemented cross-domain conversion and per-site tracking, and delivered the urgent video analytics and reports right the first time, on deadline.

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I reached out to Zulfiqar on a Friday afternoon with an urgent project that a client of mine surprised me with. He was happy to take it on, understood we had a Monday morning deadline for everything in Google Analytics, Google Tag Manager and the associated reports, and delivered it the first time. The client is thrilled, I'm thrilled, and it works beautifully. This is my second time working with him and he's such a professional.
Ben Shapiro