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GTM & Pixel Tracking with Looker Studio Lead Reporting
Mark Kaufman
The challenge
Across several engagements the client needed solid GTM and tracking-pixel implementations, plus a Looker Studio report aggregating leads from every traffic source - tying Calendly form-fills and CallRail calls back to their source and the submitter's name.
The solution
Implemented and thoroughly tested the tracking, and built custom Looker Studio reporting that unified Calendly and CallRail lead data by traffic source for clean attribution.
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Another fantastic job from Zulfiqar. Very thorough testing, and great attention to detail. Excellent with GA, GTM, Tracking Pixels - everything tracking, he's the guy you want. Very knowledgeable with custom tracking, great communication and prompt work. Helpful, knowledgeable and hard-working - definitely would hire again!