Aqua Hospitality Analytics Across 10 WordPress Properties

Coremetrics and a shared data-layer model across ten hospitality WordPress sites.

The challenge

Aqua Hospitality (Now Aqua-Aston Hospitality), a Hawaii-based hotel and resort manager, ran its brands across ten separate WordPress sites with no consistent measurement. Without a shared data layer or attribution model it couldn't see which channels drove bookings, or compare performance from one property to the next.

The solution

Implemented IBM Coremetrics across all ten WordPress sites on a custom data layer, with a custom attribution model tailored to the booking journey. Standardised tracking site-to-site so the group could measure the funnel consistently and credit the channels and campaigns actually driving reservations.