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De-duplicating GTM Purchase Events in Laravel
Jack Linwood
The challenge
On a Laravel site, a GTM transaction event on the order-confirmation page fired duplicate purchases when users refreshed or revisited the link, inflating Tag Manager data.
The solution
Implemented a reliable fix to stop duplicate transactions on refresh/revisit - guarding the event and redirecting away from the confirmation URL so each purchase counts once.
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Nothing was too much of an ask for Zulfiqar. He understood the brief instantly and delivered exactly what I needed. Very quick turnaround and great communication. Would definitely use him again!