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Diagnosing UA to GA4 Reporting Discrepancies
Andre Savoie
The challenge
After completing a GA4 setup, a marketing agency saw traffic reporting change dramatically across both UA and GA4 - breaking years of consistent data and casting doubt on numbers across Google Ads and Facebook Ads.
The solution
Investigated what changed, isolated the tracking causes behind the swing, and re-established trustworthy reporting the agency could rely on going forward.
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I really enjoyed working with Zulfiqar. He's a legit Google Analytics expert, and a true professional in that he's responsive, knowledgable and helpful. I wouldn't hesitate to hire him again on an ongoing basis.