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GA4 Monetization Tracking for WordPress Donations

Austin Hamilton

The challenge

A WordPress site needed Google Analytics monetization tracking wired to its Virtuous giving/donation forms - a custom JS function plus gtag.js data - with the monetization model built out in GA4.

The solution

Implemented the donation tracking and gtag.js events, built the monetization setup in GA4, and taught the client how to run the configuration themselves.

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Zulfiqar did an excellent job understanding the requirements and asking the right questions to get the job completed in a quick timeframe.
Austin Hamilton