B2B / Office Supplies (Australia)
Office Brands B2B Analytics Across 200+ Storefronts
Office National - Office Brands
End-to-end analytics rolled out consistently across 200+ B2B storefronts.
The challenge
Office Brands is an Australian independent office-products buying group whose dealer network - including Office National and Office Products Depot - spans 200+ individually operated B2B storefronts. Measuring performance consistently across so many sites, each with its own catalogue and customers, required a single repeatable tracking standard rather than one-off, site-by-site setups.
The solution
Designed and rolled out a standardised analytics implementation and tagging template across the 200+ storefronts, so every dealer site reported ecommerce and lead events the same way. Governed the deployment to keep data comparable network-wide, giving the group aggregate visibility while preserving per-store insight.