Brightcove Commerce Analytics for Custom Extensions

Analytics-led scoping for custom commerce extensions on Magento and SFCC.

The challenge

Brightcove, the Boston-based SaaS leader in online video, needed analytics coverage for custom commerce extensions built on Magento and Salesforce Commerce Cloud. The bespoke functionality fell outside standard ecommerce tracking, so the measurement scope and event design had to be defined before reliable reporting was even possible.

The solution

Oversaw the analytics-driven scope for the custom Magento and SFCC extensions, defining the measurement requirements and event model the builds had to support. Guided the tagging so the custom commerce flows produced clean, decision-ready data from launch.