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GA4 Validation & Analytics Enablement for Shopify
Kate Verlan
The challenge
GA4 was installed but flagged as possibly misconfigured, leaving a founder unable to trust acquisition, conversion-rate and retention metrics for an early go-to-market push on Shopify.
The solution
Verified and corrected the GA4 setup and connections, confirmed ecommerce tracking was firing, and coached the client to read the reports and compare channel performance on their own.
Upwork Verified
Zulfiqar is fast and extremely knowledgeable about the ins and outs of all things Google analytics. He completed the contract quickly and gave me deeper insight than I have ever had into the world of GA4. I went from not knowing if my e-commerce shop was tracking with Google analytics to having it up and running and learning how to track on my own. Thank you Zulfiqar!