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GA4 Implementation & Marketing Dashboards for YesChef

Steve Avery

The challenge

A venture-backed cooking-education startup needed GA4 implemented via GTM to spec, with sources/mediums and events configured and dashboards to power marketing - funnels, multi-channel traffic and sales by UTM.

The solution

Implemented GA4 through GTM, structured the events and channel data, and built reporting that supported the team's funnels and UTM-based sales analysis.

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We liked Zulfiqar's work, would recommend him for future projects.
Steve Avery