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GA4 for an Ecommerce Marketplace + Looker Studio Dashboards
Dan Katerrick
The challenge
An online marketplace moving off Universal Analytics before the sunset needed GA4 set up to track listed items by customer (subscribers who list items), with the data flowing into shareable dashboards.
The solution
Implemented GA4 for the marketplace with item- and customer-level tracking, and built Looker Studio dashboards so the team could share stats easily - suggesting improvements along the way.
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Zulfiqar communicated very well at every step of the process and suggested improvements to the project that were very helpful. I've already hired him again for a similar project. He quickly updated our Google Analytics and created a Google Data Studio dashboard so we can share stats easier.